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4 Dec 2009

Rugby World Cup ticket prices for Nelson confirmed

[from Rugby New Zealand 2011 Ltd]

An exciting range of ticket prices for Rugby World Cup 2011 (RWC 2011) matches at Trafalgar Park, Nelson have been unveiled to ensure fans have a great opportunity to watch Rugby at its best.

Prices range from $15 for children to $95 for adults.

‘‘This is good news for the Nelson and Marlborough regions,’’ said Martin Snedden, CEO of Tournament Organiser, Rugby New Zealand (RNZ) 2011. ‘‘A family of four will be able to pay as little as $90 to enjoy either of two great RWC 2011 matches.’’

Italy plays the United States and one other pool match against the play-off winner in late September 2011.

‘‘I am pleased we have been able to deliver an affordable Rugby World Cup experience for Nelson and Marlborough as we want as many people as possible to enjoy this unique event.’’

The announcement was part of the release of the ticket pricing structure for all 48 RWC 2011 matches which are to be played across 13 venues.

Tickets will go on general sale in April 2010 and will start at NZ$15 for children at many of the Pool matches and NZ$30 for adults - a structure that is comparable to Rugby World Cup 2007 and will ensure that as many New Zealanders as possible will have the opportunity to enjoy the Rugby World Cup experience.

Children’s priced tickets will be available for all Pool matches and the Bronze Final.

Tickets for the final will start at NZ$390, with the top category of ticket priced at NZ$1250, prices that are comparable with major international sporting events.

An exciting innovation, and a first for a Rugby World Cup, will be the introduction of a payment plan which will allow fans to pay for their tickets in instalments.

Martin Snedden said that prices reflected the status of RWC as one of the world’s largest sports events balanced against making the event accessible for the New Zealand and global public.

‘‘RWC 2011 is one of the world’s greatest sporting events and will be a once in a lifetime opportunity in such a Rugby-loving country as New Zealand. Hosting such an event in New Zealand is a fantastic chance for us to showcase New Zealand and the prices mean the vast majority of matches are priced at a level all New Zealanders can access.

‘‘We believe the ticketing policy will result in each match being played in front of full venues, showcasing New Zealand’s love of Rugby and its place as a host of major international events. It will be a wonderful festival of Rugby with an incredible atmosphere for 44 days throughout the whole country’’.

He described the process of setting prices as a balancing exercise between achieving budgets and also making tickets affordable for as many New Zealanders as possible.

‘‘We’ve been upfront that ticket prices for RWC 2007 in France would give fans a guide for 2011. Although tickets for knockouts and major pool matches are expensive by New Zealand standards, we have been able to price two-thirds of matches at or below existing test match prices.

‘‘Many matches will be played during the day and we’re keen to see as many families as possible enjoy the RWC 2011 experience.

‘‘There will be at least one match at every venue which a family of four can enjoy for between $90 and $120 plus booking fees.

‘‘We’re conscious that ticket prices for some matches will be well beyond what Kiwis are used to paying, so we are introducing a payment plan that will allow those who pay for their tickets on a credit or debit card to be able to do so in installments.’’

RWCL Chairman Bernard Lapasset said he was confident the ticket pricing structure would ensure RWC 2011 would be a great success and build on its status as a wonderful celebration of the global game.
‘‘Today’s announcement is a significant milestone as it means fans can now start planning to come to New Zealand in 2011 to take part in what will be a fantastic festival of Rugby.’’

Ends

About ticketing: Following the launch of the Official Travel Packages on January 1 2010 and the Hospitality Packages on February 1 2010, match tickets will go on sale globally in April 2010 over three separate Sales Phases.

Phase 1 will see tickets sold in packs. Fans can apply for a Venue Pool Pack for tickets to each pool match at their chosen venue or a Team Pool Pack for tickets to each of their chosen team’s pool matches. Fans will also have the option of adding a Quarter-final Weekend Pack and/or the Bronze Final to their application.

Further details on how to buy tickets will be provided as part of the Official Ticket Sales Launch in 2010. More information on ticketing can be found at www.rugbyworldcup.com/tickets.

About Rugby New Zealand 2011 Ltd: Rugby New Zealand (RNZ) 2011 Ltd was established in June 2006 and is the organisation responsible for the planning and delivery of Rugby World Cup (RWC) 2011 in New Zealand on behalf of its shareholders, the New Zealand Rugby Union and the New Zealand Government. RNZ 2011 Ltd is governed by a Board of Directors which is chaired by current NZRU Chairman Jock Hobbs. The New Zealand Rugby Union was selected as the Host Union for RWC 2011 by the International Rugby Board Council in November 2005. For the latest on planning for Rugby World Cup 2011 visit www.rugbyworldcup.com

About IRB Rugby World Cup: The IRB Rugby World Cup is the third largest sports event in the world. The inaugural Tournament took place in 1987 and it is held every four years. In 2007 the sixth tournament was held in France and enjoyed a cumulative worldwide broadcast audience of more than 4 billion. For the latest on RWC 2011 visit www.rugbyworldcup.com

RWC 2011 Ticket Prices information pack

The RWC 2011 Ticket Prices information pack is included [in the attached PDF @ 350KB (350KB PDF)]. Ticket prices are broken down by match, venue and pack.

For further information please contact:
Mike Jaspers
Communications Manager
RNZ 2011
M: 027 677 8875
W: 04 816 1252
E: media@rugbynz2011.com